The Simple Answer To Elevate You Above 99% Of The Industry.
So this will upset a few people.
Because it's not more certifications
It's not more "content."
It's not FB ads
It's not your website.
It's actually really fuckin obvious.
And to be honest, this should be a common courtesy.
Do you want to know what it is?
The answer is to return a phone call.
If someone calls you, call them the fuck back.
Like seriously it's that simple.
I call a lot of personal trainers, gyms, fitness business etc.
I leave messages
And do you know how many call me back, even just to see who called?
No joke 1-2%
1-2%, someone has reached out to your business, call them the fuck back.
It's not that hard.
And I can guarantee this will help your business and your reputation.
But this stems from something more profound if you are afraid of the phone, afraid to talk to people.
You have three options;
1. Hid in the corner pretend this isn't an issue and wait until you go bankrupt because people are mean and scary.
2. Tell me to fuck off, that's not a problem.
3. Acknowledge that this is the case, because that's normal and was me before I got help with it. And do something about it, the phone is such a powerful tool, and shouldn't be avoided.
Use every tool at your disposal; do you know how many people go out of business because they hide from "doing business"?
The PT industry is littered with carcasses of great trainers who didn't know shit about running a business.
Get good at the business side.
Make more money
Have more freedom
Don't kill yourself to help others,
And do you want to know something else, the more money you make, the more people you will be able to reach and impact more lives.
You charging your worth doesn't take away from others, it uplifts all.
It's time for you to look after you, and then you can look after everyone else, and yes that means making money.
That's all I have for you today.
Until next time,
Lachlan "Return Your Calls" Farley
If you answer your phone during a session, you have no manners, that person has paid you for you to deliver a fantastic service, please do that.
And it shows that you are so desperate for cash because it screams that you will do anything that could pick up a lead.
This is equally as bad.
If you have done this, you need to take a close look at your business and how you are getting clients, and what model you are running to make money.
Email me now at firstname.lastname@example.org and let's fix your shit