The 3 Reasons Why You Don't Want To Work With Me.
The majority of people in the coaching space and just generally in business are in this screaming match of how great they are.
Why you should work with them
Competing on price, and undercutting themselves and the competition
That's not me, never has been, never will be.
I work on the concept that when we connect, this is a two-way interview.
I'm screening you to see if you will be a good fit to work with me.
If you have what it takes,
To do the work,
To show up,
To get uncomfortable and do what has to be done.
I do the same thing with my gym.
I have said no to many people over the years.
Because a successful business isn't built on accepting everyone.
Especially in a business that requires you to give part of yourself to each and every client.
In the same way, you shouldn't be marketing to everyone; you shouldn't let a client into your business just because they have money.
This is how you end up hating what you do,
And more importantly, it's a sign of a broken business.
Because you are desperate for income at any cost.
And trust me, as having spent a long time there, it's not a place you want to be at all.
It makes everything in life hard and leaves you drained at the end of the day.
Which leads me into my first point.
Reason #1 - I Am Unconventional
See what most people are selling is lead gen, advertising, FB ads, etc.
Which let's be honest are certainly a factor.
But from my experience, there are often bigger things at play, like your business model, client retention, sales, your client acquisition process, niche, running costs and the big one, YOU, and how you show up.
I am here to teach you how to build a successful business, not how to get more leads.
Because you can have all the leads in the world, but if you and your business aren't sound, you are just wasting money.
So we will look at things like firing clients because they are draining you and bringing negative energy to your gym.
We will look at your systems and critical person redundancies, and for a lot of studio owners, that person is them.
I'll give you tough love like if you are not prepared to learn business skills, you should pack up shop and work for someone else because this isn't for you.
These are just a few of the things that we will dive into.
Reason #2 - Work Smart, As Well As Hard.
Somehow there has become this notion that being a PT is an easy job, that you work 3-4 hours a day charge $70-100 an hour and you're sweet.
And I've had far too many conversations with people who honestly believe this is the case.
And yet there are so many trainers who fall over money and claim a successful business.
I have literally spoken to trainers who are turning over 500k a year; they work six days a week, 12 hour days, and have no clue how they get clients,
How to keep clients long term,
How to get paid every week
How to make a profit, because there is nothing left.
And yet they are falling over money left, right and centre.
You say my business makes 500k and most people go wow that's awesome, you must be doing so well.
And they are.
But if something happens, they are fucked, they don't know how to duplicate anything, how they got here, it just sort of happened.
And they are working themselves into the ground.
This is not maintainable; this is how you wake up one day and say fuck it I'm done.
This is not what we want.
Hard work is a requirement.
But working smart and enjoying your life is also important.
You need both.
And this is what we are going to build together.
Give you time off
Time to look after you (this mattes more than you know)
All these things work smarter, not harder.
And just an FYI because this was an actual conversation I had with a trainer.
30-40 hours a week is not working hard.
That's a typical job, actually less in most cases.
If you think this is a lot of work, please redefine your definition of hard work, that's just life.
Reason #3 - The King Comes First
This is such a massive one, and it freaks people the fuck out, including myself when I first came to it, and if I'm honest one, I still struggle with.
So my first mentor nearly destroyed me.
Granted I literally 10x my income in a year.
But I nearly lost it all on the way there.
Because of 2 concepts;
You can always work more, do more, dig deeper, work harder, etc.
Step up by spending money, buy that thing so that you have to level up and make the money.
These are the two most detrimental thought processes you can have.
And I had no idea at the time; I was young and nieve.
I wanted the cars, the jets, the fancy things.
So I would do whatever it took to get them.
Hard work has never been the issue; knowing what to work hard on is the problem.
So I worked 100+ hour weeks, no dramas.
Never saw my future wife.
All I did was work and sleep.
I got fat
I was run down
And I would spend money as fast as I could make it.
It was unsustainable. I nearly lost my wife, my gym and much more trying to be a "hustler."
And I'm still paying the price for that six years later with my health, having reached maximum burnout, it takes a long time to get back to normal.
But that's not the point.
The point is having lived this shit; I know the number 1 thing is that YOU come first.
And must always come first.
More money is pointless if you can't enjoy it.
If you aren't there for your family.
And this applies in all areas; like taking wages and profits.
It means blocking out days where you do things that rejuvenate you.
And no that can't be work, (I tried that one, I love working, but that's not the answer)
It means having hobbies and downtime.
It means having a date night.
Or time with your kids
It means having a life.
(*NB* sedation with FB, Insta and TV don't count)
And if you are saying but Lachlan I can't afford those things, we need to talk way more than you thought.
Because 1. You make time and 2. When you fix your business, there will be time.
So there you have it, the three reasons why you shouldn't work me.
Because I will challenge everything you think you know, I will make sure you work hard and smart, and lastly, I will demand that you look after yourself.
If you can't handle those things, then you should move on.
But if you are ready to work with someone who actually gives a shit about you, who wants you to build a successful and sustainable business, and who wants you to have a life that you enjoy.
Then I'm your man,
Shoot me a message at email@example.com and let's jump on a call to see how I can best help you to lead a life you love with a business that supports that.
Lachlan "Not For Everyone" Farley