• Lachlan

PT Is The Easiest Job In The World.

So when I first started in business I assumed people just came to you.

I started with the holy grail dream of an online trainer.

Fresh out of school, literally went straight into doing my cert 3&4 and while I was completing my Cert 4, was like let's launch a business.

Spent ages living on a mates floor while we built the "greatest website ever", or so we thought.

Wrote tons of programs

Worked really freaking hard on this.

And do you know how much money I made?

A whopping $5

Rolling in the dough

I don't know how much time I wasted on that to make pretty much nothing.

But isn't that how most trainers go they think that because they are good at their craft, the rest will come easy.

Clearly, this was not the case.

I then went to America played college basketball, worked as a strength and conditionig coach for college players.

Now, this was easy in terms of getting people to train, not so much on the job and pay part.

But was one hell of an experience.

Next adventure, made the same stupid choices.

Open a studio

If I have a service, they will come.

I didn't know anything;

About advertising

About sales

About lead gen

About networking

About niche

About anything business-related

I thought because I was good at training people would come.

And I see this all time

Trainers come out of the academy and assume they will be making $70+ an hour, be booked out, life will be great.

I've even met people who have left high paying cooperate jobs to be a PT because, I quote "they want something more comfortable, a lifestyle business."

God, they crack me up.

How many people think that being a PT is the easiest job in the world.

Like all you do is stand there and watch people exercise, how hard can that be?

No joke went to a doctor, and he asks "do you have a stressful job?"

I reply "yes I do, I own a personal training studio."

He literally laughed at me, and says "That's not a stressful job."

Being a PT is, in my opinion, one of the hardest jobs around.

Even more so if you have your own studio.

Because most people own a job, not a business.

But you need an understanding of; advertising, finance, lead gen, marketing, networking, sales, client retention, tax, business structure, invoicing, and more.

Oh and of course be damn good at delivering results.

But don't worry, we have one of the easiest jobs around.

It's no wonder the fitness industry has one of the highest drop out rates.

That's a lot of things to know, and lets' be honest most people don't, they are just good trainers. (if that, there are plenty of terrible trainers as well)

One of the best trainers I have ever met could barley survive even though he had the reputation of being the expert in his area.

Being a great PT and Studio owner isn't about reputation, it's all the other bits.

When you can master these, then you will not only change lives and be a great PT, you will also build a business and a life that you love.

Become business savvy, and the rest will fall into place.

And by the way, get a mentor, it will save you years of heartache and struggle.

And I'm not just saying that, because that's what I do.

I sincerely mean it; anyone who wants to excel in any area of their life should have a coach/mentor.

Anyone who is seriously successful has had help along the way.

Accelerate the process and get help.

That's all I have for you.

Until next time

Lachlan "Easiest Job In The World" Farley

0423 910 346

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